What makes children tick/click?
ABSTRACT
- 1) A CD ROM interactive screen is a completely new medium.
- 2) The new medium has physiological effects on the visual system.
- 3) Children are subconsciously influenced by these effects.
- 4) Subconsciously, the young persons 'area of cognition', faced with uncertainty, narrows to a field approximating an ellipse.
- 5) The new medium has associated new metaphors including hunter/ gatherer (of information).